Amplify Your Agency's Success with White Label PR Services
Let’s be honest—relying on the same billable services and revenue streams year after year can limit your agency’s growth potential.
On top of that, the lack of in-house expertise and resources to navigate the complexities of media relations, crisis management and strategic communication leaves your agency vulnerable if your clients decide they want a full-service agency.
But imagine if you could seamlessly integrate expert white label PR services into your agency’s offerings, enabling you to deliver full-service solutions to clients while creating an additional revenue stream without needing in-house resources.
What does white label PR mean for your ad agency?
Turn "No" Into "Yes" with Expanded Services
Stop turning away potential revenue when clients ask for PR services. By partnering with a white label PR firm, you can confidently say "yes" to every PR request, keeping clients within your agency ecosystem and preventing them from seeking services elsewhere.
Create New Revenue Streams Without New Overhead
Instead of investing $250,000+ in building an in-house PR team, you can start generating revenue immediately. White label PR services let you mark up services 20-50% while maintaining healthy margins without adding fixed costs to your business.
Boost Client Retention Through Integrated Services
When clients consolidate their marketing and PR services under one roof (yours), they're significantly less likely to shop around. By deepening client relationships through expanded services, you increase average client lifetime value and reduce churn.
Leverage Crisis Management as a Premium Service
Let’s face it, most clients will face a crisis at one time or another. Many are small, but some are life-threatening. Crisis communication services command premium rates for a reason and can position your agency as a strategic partner rather than just a service provider. Having crisis management capabilities on standby gives clients peace of mind and creates a high-value revenue stream for your agency.
Scale Client Results Through Earned Media
Enhance your existing services by adding earned media coverage to client campaigns. You can justify higher retainers based on improved ROI when media placements amplify your SEO, social media, and content marketing efforts.
Win Larger Contracts Against Full-Service Agencies
Level the playing field against larger agencies by offering comprehensive service packages. With white label PR capabilities, you can confidently pitch and win contracts that previously went to full-service competitors, opening up new market opportunities for your agency.
I’m Jo Trizila and I’ve seen firsthand how white label PR can be an additional revenue driver for advertising agencies.
When I founded TrizCom PR in 2008, I discovered a game-changing truth about agency collaboration. A boutique Dallas advertising agency—handling prestigious accounts like Massage Envy, General Motors and the City of Richardson—approached us with a unique proposition. Despite their impressive client roster, they had a gap: no PR capabilities.
What evolved wasn't just a partnership but a blueprint for mutual success that lasted nearly a decade. The agency maintained its client relationships and billing control while its clients received specialized PR expertise that elevated their campaigns. This seamless integration created a win-win scenario: clients benefited from comprehensive marketing solutions, while the agency expanded its service offerings without the overhead of building an in-house PR team. By marking up our PR services by 30-40%, they created a significant new revenue stream that required zero additional infrastructure or staff—pure profit that went straight to their bottom line.
This decade-long success story, which continued until the agency's acquisition, proved that white label PR isn't just about outsourcing—it's about strategic growth, client satisfaction and increased revenue potential.
Want to explore a partnership that pays?
Benefits You Can Expect
Immediate Revenue Enhancement
Create a pure profit center by marking up PR services 30-40% with zero overhead costs – no new hires, infrastructure investments or training required. Just like our Dallas agency partner, you can turn PR requests into substantial bottom-line growth.
Full-Service Capability Without Risk
Instantly compete with larger agencies by offering comprehensive PR services, including crisis management, media relations and strategic communications – all while maintaining complete control of client relationships and billing.
Enhanced Client Retention
Provide integrated marketing and PR solutions under your brand to keep valuable clients from seeking services elsewhere. When clients consolidate services, they stay longer and spend more, increasing their lifetime value to your agency.
Testimonials
Schedule Your Discovery Call
Share your agency's goals during a confidential 30-minute strategy session where we'll map out your custom white label PR revenue options.
Get Your Integration Plan
Receive a complete blueprint for smoothly introducing PR services to your clients, including pricing strategies and service offerings tailored to your agency's brand.
Start Generating Revenue
Begin offering PR services within days, not months. We handle the PR while you maintain client relationships and enjoy the additional revenue stream.
Here’s What You Can Get
Established Media Network Access to cultivated relationships with journalists, editors and media outlets across multiple industries.
Crisis Communication Support 24/7 rapid response capability for client emergencies and reputation management.
Custom PR Strategy Development Tailored PR plans that align with your clients' marketing objectives and your agency's approach.
Media Training & Coaching Professional preparation for your clients' media appearances and interviews
Content Creation & Distribution Press releases, media kits, bylined articles and thought leadership pieces under your brand.
Campaign Performance Analytics Detailed reporting on earned media placements, reach and ROI to demonstrate value to clients.
Event PR Support Complete publicity planning and media coverage for client events and launches.
Digital PR Integration Coordination with SEO and social media strategies to maximize online visibility.
Awards & Speaking Opportunities Proactive sourcing and submission for industry recognition and thought leadership platforms.
Dedicated Account Team Experienced PR professionals who work exclusively on your clients' campaigns while staying behind the scenes.
What to see more services? Please visit our PR Services page.
Ready To Get Started?
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