Consumer Wellness Franchise PR Case Study
OUR WORK | MASSAGE ENVY
Massage Envy, based in Scottsdale, Arizona, is a national franchisor, and through its franchised locations, is the leading provider of therapeutic massage and skincare services in the United States. The national franchise is dedicated to providing professional and affordable therapeutic massage and skincare services to members and guests with busy lifestyles at convenient times and locations. Founded in 2002, Massage Envy has more than 1,000 franchise locations in 49 states and 1.5 million members. In addition, the average unit volume for a franchise location is $1.35 million. Through its national partnership with the Arthritis Foundation, Massage Envy has raised more than $3 million in four, one-day Healing Hands for Arthritis events. The company was recently ranked #1 Best Franchise with an initial investment of $500,001 and up by Forbes, #79 in Franchise Time's Top 200, #51 in Entrepreneur's 2014 Franchise 500 and #27 in its Fastest Growing Franchise rankings. Massage Envy is a member of the International Franchise Association (IFA) and was named a 2013 Military Friendly Franchise.
Massage Envy Spa DFW - TrizCom partner tenure 2009-2015.
Outstanding results in earned media, corporate social responsibility, therapist recruitment and events
COMMUNICAITONS GOAL
To elevate the awareness and consideration, new member acquisition and first time guests of Massage Envy Dallas Fort-Worth franchise locations..
CATEGORY EXPERTISE
Healthcare - Wellness
Fox 4 – Good Day Sunday – Massage Envy Profile
WFAA – Good Morning Texas – Massage Envy Gift Card Giveaway
Fox Business – Massage Envy Profile
Massage Magazine – Massage Envy Raises more then $490000 for National Arthritis…
Dallas Morning News Neighbors’ Go - Massage Envy DFW Raises $16,725 During Healing Hands for Arthritis
Dallas Single Mom - Massage Envy has Partnered with the Arthritis Foundation to Host Healing Hands for Arthritis
Mamma D Jane Blog – Massage Envy Supports Arthritis Foundation
Pro Teacher - I love my Massage Envy here in DFW
KLTY - Massage Envy DFW to Host Healing Hands for Arthritis
Topix - Massage Envy DFW Raises $16,725 During Healing Hands for Arthritis
Texas News Wire - Massage Envy DFW’s Healing Hands for Arthritis Takes Place Tomorrow, October 12
DFW Radio – interview with Robert Lyle
The Magnanimity of Motherhood - Massage Envy SPA: "Relaxation"
AMS Pictures - Get a Massage and Support the Arthritis Foundation!
All Natural Parent - Massage after injection helps evenly distribute the product
On A Shoestring - World Arthritis Day and Massage Envy – 10/12/11
The Misplaced Midwesterner – Healing Hands for Arthritis
Not So Average Mama - Massage Envy has Partnered with the Arthritis Foundation to Host Healing Hands for Arthritis
The Gnomes Mom – World Arthritis Day
Methods of Stress Relief – DFW Massage Envy
McKinney – Your City – Massage Envy Clinics In McKinney & Frisco Win Again
D Magazine – Real Points
CNBC - Five Ways To Keep Your Job From Killing You
My Dallas Mommy - BIG Festival And Deals At Twin Creeks On October 23rd!!!
33TV - Taste Of Greenville Avenue 2010
Star Community Newspaper - Dinner Theater Revue, Silent Auction Set
Moms Like Me - Massage Envy Special
North Dallas Gazette - Massage Envy Clinic In Rowlett Giving All To Aid Susan G. Komen For The Cure
NBC DFW - Massage Envy Hosts Nationwide One-Day Massage For The Cure Event On September 14 To Benefit Susan G. Komen For The Cure
Fort Worth Star Telegram - A Good Cause Now That The Kiddos Are Back In School
North Dallas Gazette - Massage Envy Clinic In Rowlett Giving All To Aid Susan G. Komen For The Cure
ABC WFAA - Clinic Manager Cuts Hair For Susan G. Komen
Star Telegram - Massage Envy To Offer Free Massages On Mother’s Day, Sunday, May 9, At IKEA In Frisco
Plano Insider - Ideas For Every MOM
Dallas Examiner - Dallas workers take note: Study links heart disease to long workdays and excessive overtime
PE.com - Experience the Benefits of Massage Therapy
Massage Magazine - Win $1000 from Massage Envy Dallas/Fort Worth for Your Team In Komen Race for the Cure North Texas on June 12
USA Today - Massage Envy, Chevy Dealers on New DFW Social Media Page
Insomnia Therapy - Rest Easy with Regular Massage Therapy from Massage Envy
USA Today - Massage Envy DFW Shows True Fan Appreciation
The Best of SMU & Park Cities - The Best of SMU
The Dallas Morning News - Say I Love You’ From Head to Toe with A DFW Massage Envy Gift …
YAHOO - Give a Relaxing Therapeutic Massage this Valentine’s Day – It’s the Gift that is Good for your Relationship
DFW & Me - Say ‘I Love You’ From Head to Toe with A DFW Massage Envy Gift Card
My Dallas Mommy - Buy a gift card, get free Godiva Chocolate!
Dallas Concierge - Say I Love You’ From Head to Toe with A DFW Massage Envy Gift …
USA Today - Give a Relaxing Therapeutic Massage this Valentine’s Day – It’s the Gift that is Good for your Relationship
Bargain Mama - Cheap Valentine’s Day Gift Idea – Massage (Tips & Tricks Included!)
TrizCom Public Relations - Our mission is to create and develop innovative and groundbreaking digital communications campaigns that produce measurable results based on data driven objectives.
Everyone has a story. Let TrizCom tell yours.
