Healthcare PR: Driving Trust and Success

From raising the status quo in primary care to establishing new laws for 3D mammography to elevating urgent care amid the pandemic, TrizCom's healthcare PR division knows how to tell your story to the right audiences at the right time in the right way.

HEALTHCARE INDUSTRIES SERVED

The healthcare industry is broad and diverse, comprising everything from small clinics to large hospitals, pharmaceutical companies, medical devices and more. And while each type of organization has its own unique needs, they all have one thing in common: the need for effective healthcare public relations.

TrizCom PR recognizes an excellent healthcare PR strategy can help a healthcare organization to build trust, credibility and authority with the public, manage its reputation and protect its brand. Healthcare PR can also help to attract patients and customers and to build relationships with key stakeholders. In short, healthcare public relations can be a vital tool for any healthcare organization.

• Ambulatory Surgery Centers (ASCs)/Outpatient Centers/Hospitals/Urgent Care Centers

• Biotechnology

• Consumer Health

• Digital Health

• Emergency Healthcare

• Health IT           

• Health Technology

• Insurance

• Legislative & government

• Managed Healthcare

• Medical Devices & Diagnostics

• Nonprofit

• Pharmaceuticals

• Population Health

• Product Launches

• Wellness

Healthcare Public Relations

LEGACY ER & URGENT CARE HEALTHCARE PR CASE STUDY

Outstanding results in media relations, Newsjacking AND ROI

HEALTHCARE SERVICES

TrizCom provides outstanding service in all aspects of healthcare PR for B2B and B2C brands, including products, payers and providers. TrizCom transforms the complex into simple, digestible nuggets for earned, owned, paid and shared media that inspires action.

MORE HEALTHCARE PR CASE STUDIES

OUR HEALTHCARE PARTNERS

Healthcare Media Placements (Representative)

HEALTHCARE PUBLIC RELATIONS AWARDS

TrizCom Public Relations has been recognized for our work in healthcare public relations with several prestigious awards. The TrizCom team's hard work and dedication have resulted in increased, trust and authority as well as improved relationships with key stakeholders. We're proud to be recognized for our achievements, and we'll continue to work hard to build on our success.

• 2020 Pegasus Award for Heroes for Children The Heart of a Hero by Public Relations Society of America (PRSA)

• 2018 Top 25 Boutique PR Agencies by The Manifest

• 2017 Pegasus Best of Show Award: Heroes for Children by Public Relations Society of America (PRSA)

• 2017 Pegasus Award - Solis Mammography by Public Relations Society of America (PRSA)
  
  

What is healthcare PR?

Healthcare public relations is creating and maintaining a positive relationship between a healthcare organization and the public. It involves developing and executing strategies to promote the organization's brand, build awareness of its services, and engage with patients, families, partners, regulatory agencies and other key stakeholders. TrizCom PR ensures that your organization's message is clear and consistent and that your actions align with your values. In addition, TrizCom PR will protect your organization's reputation in times of crisis and ensure that it remains responsive to the community's needs. Ultimately, healthcare PR is about building trust between an organization and the public it serves. When done well, healthcare public relations can be invaluable in improving patient care and advancing your organization's mission.

How have public relations influenced the direction of healthcare?

Public relations has had a significant impact on the direction of healthcare in recent years. As healthcare costs continue to rise, PR professionals have been working hard to help improve the industry's image. In particular, they have focused on improving how the public perceives the healthcare industry.

One of the most critical ways PR has influenced healthcare is by helping to improve communication between patients and providers. With better communication, patients are more likely to understand their options and make informed decisions about their care. In addition, post-pandemic, TrizCom PR has worked with our partners to improve how healthcare information is disseminated to the public. By providing accurate and up-to-date information, they can help people make better choices about their health.

What role does content creation play in public relations?

In healthcare PR, content is king. The right mix of information, education, and entertainment can help engage patients, promote wellness and build brand awareness. Each healthcare organization has a unique voice and message regarding content. However, some common themes run through successful healthcare PR campaigns. First and foremost, content must be accurate and trustworthy. Today, individuals are bombarded with information from all sides, and they need to know they can rely on your organization for accurate, up-to-date information. Secondly, content must be relevant to the organization's audience. The content should address the organization's audiences' needs and concerns in a way that is meaningful to them. Finally, remember the power of storytelling. Humans have been telling stories since the dawn of time, and there's a reason why they continue to resonate with us today. Stories can help people connect with your organization on an emotional level, which can ultimately lead to lasting change. When used effectively, content is a powerful tool in healthcare public relations.

How to improve communications in healthcare?

One of the most important aspects of healthcare is communication. When providers and patients can communicate effectively, it leads to better outcomes and a higher level of satisfaction for everyone involved. There are a few key ways to improve communication in healthcare. First, language should be clear and concise. Jargon and medical terms can be confusing, so healthcare providers must use language everyone can understand. Second, providers should make an effort to listen. Finally, both sides should be open to feedback and willing to adjust their communication style. By following these tips, healthcare providers and patients can improve communication and work together more effectively.

How to hire a healthcare public relations agency?

There are many factors to consider when hiring a healthcare public relations agency. First, you'll want to consider your budget. Healthcare public relations agencies can vary widely in terms of cost, so it's important to have a clear idea of what you're willing to spend. Next, you'll need to think about your objectives. What are you hoping to achieve by working with a healthcare PR agency? Once you understand your goals and objectives well, you can start looking for agencies that specialize in supporting those objectives. Finally, ask for references and case studies from any potential agency partners. References will give you a better sense of the agency's work style and whether they will fit your organization well. Following these steps, you can confidently choose a healthcare public relations agency to help you achieve your goals. TrizCom PR has worked with dozens of healthcare organizations throughout the years and is one of the most favored industries we help.

Why TrizCom PR loves healthcare public relations?

Healthcare PR is a very important field but is sometimes overlooked. Healthcare PR can be very rewarding, both personally and professionally. Here are just a few of the reasons why TrizCom PR loves healthcare public relations:

We get to help people. This is the most obvious reason, but it's also the most important. We get to help people by raising awareness about important healthcare issues and providing information to help people make better decisions about their health.

We get to be creative. Healthcare public relations provides an opportunity to be creative in ways other fields don't. We get to design campaigns that raise awareness, develop relationships, and ultimately change lives.

We get to make a difference. Our work has the potential to make a real difference in the lives of the people we serve. We can help them by increasing access to care, improving the quality of care, or decreasing costs.

We get to work with amazing people. Healthcare PR attracts some of the world's most passionate and talented people. We get to work with these amazing people every day and learn from them every day.

These are just a few reasons why we love healthcare public relations. It's a field that is important, challenging, and rewarding. Healthcare PR is definitely worth considering if you're looking for a career that will make a difference in the world.

What if our healthcare organization already has a marketing and public relations team?

TrizCom Public Relations works well with internal PR teams and external marketing teams. In fact, many of our partners consider TrizCom an extension of their team.

Why do organizations outsource their public relations?

There are several reasons why companies outsource their public relations to TrizCom PR. First and foremost, many of our partners find TrizCom a cost-effective way to manage their communications. By working with an experienced agency, healthcare organizations can save on hiring and training in-house staff costs. In addition, outsourcing provides companies access to a larger talent pool and resources. TrizCom Public Relations also has the advantage of being able to draw on past experiences to provide strategic counsel and develop customized solutions. By outsourcing public relations to TrizCom, organizations can focus on their core business activities while maintaining a strong communications program. As a result, it is not surprising that many healthcare organizations are outsourcing their public relations.