TrizCom PR: Your Trusted Media Relations Agency
We Get You In The News… Or Keep You Out Of The News!
As a leading media relations agency, TrizCom PR specializes in crafting effective strategies to help your brand stand out in today's competitive digital marketing landscape. Our experienced team of public relations professionals is dedicated to building strong relationships between our clients and key media outlets, ensuring your message reaches your target audience and supports your business goals.
When Media Relations Services Are Needed
In today's fast-paced and highly competitive business environment, effective media relations can make all the difference in your company's success. Whether you're launching a groundbreaking product, expanding into new markets, or facing a crisis that threatens your reputation, having a skilled media relations agency by your side is crucial. At TrizCom PR, we understand the diverse challenges and opportunities that businesses face, and we're here to help you navigate the complex media landscape to achieve your goals. Our team of experienced PR professionals is equipped to handle a wide range of media relations needs, including:
Launching a new product or service
Entering new markets or expanding your reach
Enhancing brand awareness and reputation
Managing a crisis situation or negative publicity
Establishing thought leadership in your industry
Supporting your digital marketing efforts
Reaching new audiences through targeted media coverage
The Benefits of Working with a Media Relations Agency
Partnering with a reputable and award-winning media relations agency like TrizCom PR offers numerous advantages for businesses looking to enhance their visibility, credibility, and market share. With our extensive experience and deep understanding of the media landscape, we provide the expertise and resources necessary to help you achieve your communication goals and drive meaningful results. By working with TrizCom PR, you can expect to benefit from:
Access to a wide network of media contacts and relationships
Expertise in crafting compelling stories and angles that capture media attention
Increased brand awareness and credibility through earned media coverage
Ability to reach new audiences and drive traffic to your website
Crisis communications support to manage negative publicity and protect your reputation
Integrated approach to PR and digital marketing for maximum impact
Measurable results and detailed reporting to demonstrate the value of your investment
Targeted Media Placements to Achieve Your Goals
At TrizCom PR, we understand that every client has unique business goals and communication objectives. That's why we take a tailored approach to media relations, focusing on securing placements in the outlets that will have the greatest impact on your target audience and your bottom line.
Our media placement expertise includes:
National News Shows and Daytime Talk Programs: TrizCom PR has a proven track record of securing coverage on top-tier programs like Good Morning America, Today, CBS This Morning, CNBC, CNN, NBC Nightly News, The Ellen DeGeneres Show, The Drew Barrymore Show, The Kelly Clarkson Show, The View and The Talk, putting your brand in front of millions of viewers nationwide. (Check out our PR case studies.)
National print and online publications: Our relationships with journalists at leading publications such as The New York Times, The Wall Street Journal, USA Today, Forbes and Business Insider enable us to secure high-profile placements that build your brand's credibility and reach.
Online news and digital media: We stay up-to-date with the rapidly evolving digital media landscape, securing coverage on influential news websites, blogs and other online platforms that reach your target audience where they spend their time online.
Trade magazines and industry publications: We understand the importance of reaching your target audience through the publications they rely on for industry news and insights. We've secured coverage in a wide range of trade magazines across industries such as healthcare, technology, finance, and more.
Regional and local outlets: When your goal is to build brand awareness and drive engagement in specific geographic areas, we focus on securing placements in regional and local print, broadcast and online media outlets.
Radio and podcasts: From national radio programs to popular podcasts in your industry, we have the relationships and expertise to secure audio coverage that showcases your thought leadership and connects with your target audience.
By taking a strategic approach to media relations and focusing on the outlets that matter most to your business, we're able to deliver measurable results that support your communication goals and drive your success. Whether you're looking to raise brand awareness, generate leads, establish thought leadership, or achieve any other objective, TrizCom PR has the media placement expertise to help you get there.
Comprehensive PR Services for Your Business
In addition to our media relations expertise, TrizCom PR offers a full range of PR services to support your business goals, including:
Thought leadership and executive positioning
Social media strategy and management
Reputation management and online brand monitoring
Press conference coordination
As a full-service PR agency, we have the knowledge, skills and resources to help you achieve your communication objectives and drive meaningful results for your business or organization.
Media Relations Tactics
At TrizCom PR, we pride ourselves on being a premier public relations agency that delivers top-notch media relations services.
Advertorial Writing
Audio News Releases (ANR)
Backgrounders
Boilerplate Development
Brand Management
Breaking News Stories/Breaking Stories
Briefing Books
B-Roll Videos
Byline Articles/Contributed Content
Camera Ready Features
Collateral PR
Communications Audits
Content Marketing
Cover Stories
Crisis Management
Crisis Media Monitoring
Deskside Briefings
Digital News Releases (Online News Releases)
Earned Media Analysis / Earned Media Audits
Editorial Board Meetings
Editorial Calendar Research
Electronic Press Kits (EPK)
Embargoed News Stories
Exclusive Opportunities
Expert Quotes
Feature Stories
Guest blogging opportunities
Guest Editorials
HARO Submissions
Interview Coordination
Issues Management
Lookbooks
Mat Releases (Matte Releases)
Media Alerts
Media Analysis
Media Briefings
Media Database
Media Days
Media Inquiry Coordination
Media Kits
Media Mentions
Media Monitoring
Media Statements
Media Tours
Media Training
Messaging
News Bulletins
Newsjacking (Reactive PR)
Newswire Placements
Online Newsrooms (Press Page)
Op-Eds
Opinion Pieces
Photo Opportunities
Photography
Pitching
Podcasts
Position Papers
Press Briefings
Press Conference/News Conference
Press Pools
Press Releases/News Release
Product Drops
Product Plugs
Publicity Stunts
Reputation Management
Round-Up Stories
Running Stories
Satellite Media Tours (SMT)
Spokesperson Training
Thought Leadership Opportunities
Video News Releases (VNR)
Crafting Compelling Content for Media Relations
At TrizCom PR, our team of skilled writers and creative storytellers excels at developing high-quality content designed to capture the attention of media professionals and effectively communicate your message to your target audience. We understand that the key to successful media relations lies in strategically planned and expertly crafted content.
Our content creation services include:
Press releases that announce your latest news and achievements
Compelling pitch emails that grab journalists' attention and inspire them to cover your story
Talking points and backgrounders that provide valuable context and information to support your media outreach
Byline articles and thought leadership pieces that showcase your expertise and establish your brand as an authority in your industry
And more
We work closely with you to understand your unique voice, brand identity, and communication goals, ensuring that every piece of content we create aligns with your overall strategy and resonates with your target audience
Securing Valuable Earned Media Coverage
At TrizCom PR, we understand that earning media coverage is both an art and a science. Our approach combines the creativity needed to craft compelling stories with the strategic thinking required to effectively pitch those stories to the right media contacts.
Our process for securing earned media includes:
Generating newsworthy content: We work with you to identify the most interesting and relevant aspects of your business, products, or services, and we develop stories and angles that will capture the attention of journalists, broadcasters, and editors.
Crafting memorable hooks: We create attention-grabbing headlines, subject lines, and opening paragraphs that entice media professionals to learn more about your story.
Utilizing interactive tools: We develop engaging press kits, backgrounders, and other multimedia assets that provide journalists with the information and resources they need to cover your story effectively.
Leveraging our media relationships: Our team has built strong relationships with key decision-makers and influencers across a wide range of industries and media outlets. We tap into these relationships to secure valuable earned media opportunities for your brand.
Building new connections: We continuously work to expand our network of media contacts, identifying and connecting with journalists who are most likely to be interested in your story.
By combining our creative storytelling skills with our deep understanding of the media landscape and our extensive network of contacts, we're able to deliver the earned media coverage you need to build your brand, reach new audiences, and achieve your business goals.
Real-time Media Monitoring for Proactive Reputation Management
Staying on top of your brand's media presence is more important than ever. That's why TrizCom PR invests over $200,000 annually in state-of-the-art media monitoring software, enabling us to keep a pulse on your brand's reputation and take prompt action when needed.
Our media monitoring capabilities include:
Comprehensive coverage tracking: We monitor your brand's mentions across print, broadcast, online, and social media channels, ensuring that you have a complete picture of your media presence.
Real-time alerts: Our software alerts us immediately when your brand is mentioned, allowing us to respond quickly and effectively to both positive and negative coverage.
In-depth analysis: We conduct thorough analyses of your media coverage, identifying trends, sentiment, and opportunities for improvement.
Competitor monitoring: We keep a close eye on your competitors' media presence, providing valuable insights into their strategies and helping you stay one step ahead.
Proactive issue detection: By monitoring conversations and mentions related to your brand, we can identify potential issues early on and take proactive steps to mitigate risks and protect your reputation.
Our media monitoring software suite includes industry-leading tools such as Cision/Trendkite, Mention, TVEyes, Talkwalker, Coverage Book and Critical Mention. These platforms enable us to aggregate news sources from thousands of sites worldwide into one automated stream, track conversations related to your brand, detect issues, conduct deeper analysis on topics of interest, monitor competitors' activities, and make well-informed decisions about your media relations strategy.
With TrizCom PR's real-time media monitoring services, you can have peace of mind knowing that your brand's reputation is being proactively managed and that you're always prepared to respond effectively to any media coverage that comes your way.
The TrizCom Difference
Goal Focused. Everything at TrizCom PR begins with your objectives – period.
Our Relationships. We already have key connections and relationships with media outlets and publications you want to be in.
Experience. We are writers, and many of us are former journalists. We know how to write interesting and engaging copy that excites journalists and editors.
We are Smart. TrizCom PR employs best practices on what information is provided to which appropriate media at what time in the correct format to ensure that our targets are reached.
Curious. We never stop learning and constantly ask questions. We bring newsworthy ideas to you.
Easily Form Connections. We know how to help the media make connections and write/produce a story while keeping long-term relationship-building in mind.
Tenacious. We have a unique blend of blend of determination, persistence and grit.
Media Relations Benefits
Garner Heighted Credibility
Increase Brand Awareness
Reach New Audiences
Our Media Relations Placements: Showcasing Your Brand to the World
Representative Trade Publication Placements
Representative Tier One Magazines
International Television and National Television Placements
Radio Placements
Are you looking for a digital public relations agency that can help spread the word about your organization using earned media? Interested in learning more about TrizCom PR's media relations services? Give us a call today for a free consultation (972)247-1369.
Q: What sets TrizCom PR apart from other media relations agencies?
A: At TrizCom PR, we differentiate ourselves through our goal-focused approach, extensive media relationships, experienced team of former journalists, smart strategies, curiosity-driven mindset, ability to form connections and tenacity in securing earned media coverage for our clients.
Q: How does TrizCom PR create content for media relations?
A: Our public relations specialists are skilled storytellers who excel at creating and deploying high-quality content, including press releases, compelling pitches, talking points, backgrounders, byline articles and more, to effectively reach our partners' target audiences.
Q: What is TrizCom PR's approach to securing earned media?
A: We combine science and art to generate meaningful and interesting content that captures the attention of journalists, broadcasters and editors. By crafting compelling stories, creating memorable hooks and leveraging our strong media relationships, we secure valuable earned media opportunities for our partners.
Q: How does TrizCom PR monitor media coverage for its clients?
A: TrizCom PR invests over $200,000 annually in media monitoring software, including Cision/Trendkite, Mention, TVEyes, Talkwalker, Coverage Book and Critical Mention. These tools allow us to monitor, view, analyze, and respond to our partners' earned media in real time across print, broadcast, internet, and social media.
Q: What are some of the media relations tactics employed by TrizCom PR?
A: We utilize a wide range of tactics, including press releases, media pitching, byline articles, editorial calendar research, media tours, spokesperson training, thought leadership opportunities, and more, to maximize our partners' media exposure and reach.
Q: How can media relations help businesses and organizations?
A: Media relations can help businesses and organizations garner heightened credibility, increase brand awareness, enhance SEO efforts, and reach new audiences by securing valuable earned media coverage in top-tier publications, trade magazines, television, radio, and online outlets.
Q: Can you provide examples of TrizCom PR's earned media placements?
A: Absolutely! We have secured millions of dollars in earned media placements for our clients each year, ranging from top-tier publications like Forbes, Time, and People Magazine to trade publications, international and national television networks, and radio stations.
Q: What makes TrizCom PR a premier public relations agency for media relations?
A: As a premier public relations agency, we deliver top-notch media relations services through our skilled professionals, deep understanding of the media landscape, strong relationships with key media contacts, and proven ability to secure the best possible coverage for our clients.
Q: How can TrizCom PR's media relations services benefit my business?
A: By partnering with TrizCom PR, you can trust that your message will reach your target audience effectively through our tailored media relations strategies designed to maximize your brand's exposure, build a positive reputation, increase brand awareness, and ultimately drive business growth.
Q: How can I learn more about TrizCom PR's media relations services?
A: To learn more about our media relations services and how we can help spread the word about your organization using earned media, call us at (972)247-1369 for a free consultation. Our team is ready to discuss your goals and develop a customized strategy to meet your needs.
